The Power of SBI ®

With the North American specialty coffee retailing rapidly maturing in the past decade, everybody expects consistent quality in your coffee. Specialty coffee drinkers today are drinking your brand, not your coffee.

The Brand Coaches will help you craft a Specific Brand Image (SBI) that is so holistic it will instantly trigger all of your customerís sensory channels and open their wallets. What if you were to remove your name from your building. Would your customers still be able to recognize your brand?

As razor sharp retail coffee business analysis and branding experts. The Brand Coaches will personally help you identify the key issues that directly effect your businesses profitability and set you apart as THE local specialty coffee retailer in your target market.


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