Turn Bland to a Killer Brand


David J. Morris and Lon LaFlamme are regular columnists in leading coffee industry magazines.

Until now large and individual specialty coffee industry consultants provide a common list of services, supported by a common list of answers.

The Brand Coaches are as vertical in what we offer as we are in our singular focus: working only with existing retail coffee businesses to immediately increase your daily sales and bottom-line thru custom branding.

The Brand Coaches definition of branding: Articulating and optimizing everything the customer and potential customer sees, feels, touches, hears and tastes.

The traditional role of advertising and clichéd claims isn’t working today. Your single to multiple location retail brands must be powered not by advertising, but by the power of a full sensory and emotional experience.

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